Big TV - Another product from Reliance Anil Dhirubhai Ambani Group. If you are the major player of telecom industry than anything launched such as Big TV, Big Adda or Big FM will be welcomed by whole India. Bigadda, Big FM and Zapak.com is the live example of it.
Further since you have infrastructure and huge outlet than task of promoting your product like Big TV become more easier.
1) Big TV can be easily promoted because - Reliance have huge outlet across India and promoting of Big TV through these outlets can be easy one.
2) Big TV can be easily promoted because - Reliance have huge data base of their customer as their mobile service user so they can use SMS facility to give update offer for BIG TV.
3) Big TV can be easily promoted because - Reliance are also into Internet business and their Big Adda and Zapak are really famous among youth and through email facility and internet marketing Big TV can beat their competitor easily.
4) Big TV can be easily promoted because - Big FM, another product from Reliance so they also capture the people of Radio as well to advertise about their latest product that is Big TV.
5) Big TV can be easily promoted because - Big B - Amitabh Bachchan is close friend of Anil Ambani and anything which he promote is really great. If Amitabh Bachchan will promote Big TV than certainly this will help BIG TV to capture the market.
Generally these are the basic reason which will help the Reliance ADA group to capture a big portion of television market.
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