Thursday, December 8, 2005

Saks Outlines Plans For SFA Turnaround

In WWD today "Saks Outlines Plans For SFA Turnaround."

Saks says

The top priority is better inventory management to help gross margins - Fewer Clothes.

SFA will invest in building the Saks luxury image with customers- increasing marketing budgets for more events. Jennings, SFA President, pointed to three new restaurants at SFA as part of the strategy to create a luxury environment. - More Food.
Like I need more food from Saks

From Saks customers I hear they want more educated salespeople, and from the designers/brands that sell to Saks they want more educated buyers.
More than a few times I've heard that vendors are frustrated by 24 year-old buyers with no real knowledge of the area they are buying. Maybe that is why the merchandise mix is often off.

Saks- please stop rearranging the chairs and make us believe in you again.

Use the Apple Stores as a prototype,
They don't need restaurants, they have an educated staff that believe so strongly in the product that a customer cannot help but fall under their spell of confidence and knowledge.
Shopping at Apple is a total WOW experience and that is what I want when spending $2500 on a suit.

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