Why is every salesperson in Jil Sander, Gucci, Prada, Fendi, and Louis Vuitton dressed almost exactly alike? Black suit, white shirt, black or somber tie.
While I was shopping in these stores on Fifth Avenue today, I could not tell the difference between the salespeople and the security guards.
When you consider that these designer brands represent the heights of fashion self-expression, why don't they let their sales staff join in on the fun ?
I base my choice of which salesperson's I work with on their personal style (which is difficult to say the least when they are all dress in a uniform). David Anicich from Borrelli is a perfect example, on first seeing him I immediately knew he could help make me look better.
If you ask management, they would say the "uniform" allows the salespeople to wear the clothes without spending a ton of money on designer clothing.
Nice try.
Most of the salespeople work because they love the clothes.
Basically management is afraid their own salespeople just don't get it.
Granted ,in alot of cases they are right; it is very tough to find great salespeople with equally great personal style to work retail, but some stores have learned how to successfully exploit their staff as walking, talking mannequins and they are reaping the rewards.
Who gets it?
Ralph Lauren
Abercrombie & Fitch
Bergdorf Goodman
Not only do these companies have great ads and store displays, but by dressing the staff in a variety of the clothes, customers can better imagine how real people might look in the clothes. Not that the hotties at Abercrombie are real people but you get the idea.
No comments:
Post a Comment