Monday, April 17, 2006

Under The Radar - Lawrence Covell Turns 39!

Some stores seem to always fly just under the radar of the fashion press.

Everyone knows Louis Boston, Wilkes Bashford or Stanley Korshak - they are always tagged in "where to buy" sections of magazines and listed in ads by designers etc.

One store that I hardly ever see mentioned but ,in my opinion, is one of the most elegant shops in the country is Lawrence Covell - the Bergdorf Goodman of Denver Colorado. (I bet they get tired of hearing that)

Talk about a sophisticated and well balanced line-up

Mens: Borrelli, Lobb, Kiton, Barbera, Oxxford, Avon Celli - and for the more adventuresome Etro, Paul Smith and Margiela

Womens: Cucinelli, Dries Van Noten, Etro, Barbera, Paul Smith, Yohji, and Viktor&Rolf

When I was doing sales for different designers, Lawrence Covell was always the first shop I would call in Denver. They are the kind of store that doesn't just "buy the big name designers", they manage to keep the integrity of the designers vision while still merchandising their buy in a way that makes sense for the lifestyle of their customers. That truly is the art of buying.

A few years ago, after returning from a trip to Denver I was meeting with a Saks buyer who mentioned business had never been good in Denver because there just wasn't a designer customer there. I gently corrected him by saying that there was a designer customer in Denver but they were are all shopping at Lawrence Covell. I he didn't like that answer very much.

I just found out the store will celebrate its 39th anniversary at the end of the month!

Congratulations, Cathy and Lawrence

Thanks for giving designers a place to ship to other than New York, Texas and California.

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